About MeI'm Kelson Sit, a Hong Kong-born Design Director specializing in brand identity and packaging. With over 15 years spanning Hong Kong, Milan, and Shanghai, I help global brands connect authentically with local cultures—building work that is always rooted in human connection and creative strategy.
Featured Work
Chips Ahoy!
Modernising a biscuit icon through emotional equity and systemic clarity.
Pizza Hut Delivery
Systematizing a fragmented delivery ecosystem under one brand truth.
Stride
Leading end-to-end visual innovation for a saturated category.
Minute Maid
Navigating complex stakeholder dynamics to evolve a legacy brand.
BaFunHui (Shangri-la)
Transforming cultural heritage into a scalable retail identity.
Zespri
Aligning local market positioning with premium global standards.
